With the 2016 Election just behind us and the all around amazement of a win for Trump, I was reminded how important accurate data is. This seems to fit perfectly with our assignment for Google Analytics this week. Whether in politics, business, families, or any other social interaction, you simply cannot assume you know what others think. You have to make the effort to find out. The best way is through a one on one conversation, taking the time to listen to the other side, and asking educated, open ended questions.
Pollsters and established politicians realized this week that asking leading questions and semi-shaming people over an honest opinion is not the way to learn to understand what is really going on.
The same can be said for many businesses that have failed to stay current, or even stay ahead of what their customers want. As new methods, new technologies become common-place, consumer expectations increase. What was going above and beyond yesterday, is now standard. To stay ahead we have to consistently find new ways to stay engaged with the customer and anticipate their needs.
No comments:
Post a Comment