In one of my other classes we had to review a case study in which a player's union and a league were working on coming to an agreement on a new contract between the two. The negotiations stalled and caused a whole season to be canceled, because the two parties simply could not come to a term of understanding and trust.
It reminded me again of how important conversations are between any two parties, certainly between a webmaster or contributors and their visitors. To find out whether or not one provides anything of value, especially on a blog type site, it is vital to give your visitors an opportunity to join the conversation and contribute. I think this is one of the main reasons that social media sites are so successful, both creator and visitor contribute and exchange ideas. Sometimes this process can get derailed and cause headaches, but most of the time it helps the creators understand what their visitors are looking for.
Saturday, December 10, 2016
Saturday, December 3, 2016
asocial
My favorite aunt was always on our case not to be asocial. She wanted us to be well behaved, courteous, gracious, and sincere. If we weren't, we were sure to be called out on it.
Social marketing follows the very same principle. I've noticed many webmasters that are desperately trying to promote their site and/or services, but that desperation is clearly obvious and their attempts are seen as insincere. Just as in interactions with real people, webmasters and/or companies need to realize that while social marketing is cousin of traditional marketing, it is not a direct relative to simple advertising. Advertising is in your face and one directional. Good marketing is a two way street and so is social marketing. It is an exchange of values from one party to another. If you have nothing of value to offer, it quickly turns sour and ineffective.
What does that mean for me and my site? I have to make sure that my efforts at social marketing are sincere, that my blog posts have something of value to offer and that I in turn call on my users to give something in return. That can be as simple as a comment, a like, or a share.
Social marketing follows the very same principle. I've noticed many webmasters that are desperately trying to promote their site and/or services, but that desperation is clearly obvious and their attempts are seen as insincere. Just as in interactions with real people, webmasters and/or companies need to realize that while social marketing is cousin of traditional marketing, it is not a direct relative to simple advertising. Advertising is in your face and one directional. Good marketing is a two way street and so is social marketing. It is an exchange of values from one party to another. If you have nothing of value to offer, it quickly turns sour and ineffective.
What does that mean for me and my site? I have to make sure that my efforts at social marketing are sincere, that my blog posts have something of value to offer and that I in turn call on my users to give something in return. That can be as simple as a comment, a like, or a share.
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